Search experts’ offers link building tips to drive links to site
I found some really great tips for “better link building: SEO insight from SES San Francisco” from this article at Brafton News, latest data from MarketingSherpa revealed that the most difficult part of SEO is the creation of external link. Seventy five percent of marketers refer to link building as challenging as shown in a 2012 Search Marketing Benchmark Report.
To successfully generate inbound links and avoid struggling with link building, search experts offered some link building tips to drive links to your site.
1.Reverse engineer competitors’ links and strategize –Taylor Pratt, vice president of product marketing for Raven Internet Marketing Tools shared that to be competitive; an SEO must identify where its competition is getting inbound links from and which pages attract these links.
2.Invest in “Kick-Ass” Content – For Google, the best way to increase merit-based inbound links is to have a unique and compelling content on your site and the web in general. SES San Francisco speaker Debra Mastaler, president ofAlliance-Link, said, “The best link building tool is a kick-ass copywriter.”
3.Consider News Content Marketing – Susan Bratton, a keynote SES speaker suggested that consistently publishing content that are frequently updated, is very important to engage readers and encourage links.
4.Offer expertise via Guest blogs and Interviews – SES San Francisco experts agree that the best way to acquire inbound links is by publishing content on other sites.
5.Be a Broken Link Detective – By looking for broken links on the web relevant to your own, you can reach out to the site owner and offer to fix the link in question by pointing to a related resource on your site.
6.Go For Social Links – Generating social links from authoritative users should be part of your link building agenda as social networks influence SEO. Naylor’s panelist Mark Jackson of VIZION Interactive reminded attendees that to increase the social links, you must invest in quality content for social marketing.
Read more at Six tips for better link building: SEO insight from SES San Francisco
iTunes program speeds up conversion to digital files
News on Social Marketing, according to The New York Times, many people today prefer to buy music online rather than purchasing compact discs. Now, a program setting is available to slightly speed up the conversion of old CDs to digital files in iTunes by automatically ejecting the disc once the songs have been converted to digital files on the computer.
Pressing the Control and comma keys on the Windows version, or the Command and comma keys on the Mac, opens the Preferences box in iTunes. In Windows, the Preferences are available under the Edit menu and under the iTunes menu in Mac OS X.
Click the General tab in the Preferences box. In the lower part of the box, next to “When you insert a CD,” select “Import CD and Eject.” To convert tracks from the CD to your preferred audio format, click the Import Settings button and select MP3, AAC or another available format.
Track names and artwork for imported albums can also be downloaded automatically by turning on boxes on the General tab in iTunes Preferences. Clicking O.K. closes the Preferences box. Hopefully, this program will help you save some time as iTunes converts the stack of old discs that you feed and ejects them out for you.
Read more at App Smart Extra: DIY Digital Cookbooks
More Americans visited the Business and Finance category in July 2012
News on Social Marketing, according to comScore, the monthly analysis of U.S. web activity at the top online properties for July 2012 based on data from the comScore Media Metrixservice has been released today by the leader in measuring the digital world, comScore, Inc. The start of Q3 shows that more Americans visited the Business Finance category, including Online Trading sites and Financial Advice sites. In the Community category, more Americans spent time with leisure-oriented pursuits such as Pet sites and Beauty/Fashion/Style sites.
Jeff Hackett, executive vice president of comScore, said that“Millions of Americans visited the Business and Finance category in July for up-to-the-minute reporting on the unsteady financial markets and for a mid-year health check on their investments and other financial interests.” He added that “With summertime leisure also in full effect, many others took a more laid back approach to their web browsing by visiting community-based interest sites, including Pets and Beauty/Fashion/Style sites.”
Read more at comScore Media Metrix Ranks Top 50 U.S. Web Properties for July 2012
Other Social Marketing Articles of Interest
Apple-Samsung patent verdict: Expert opinions
Google Buys Motorola Mobility For $12.5B, Says “Android Will Stay Open”