Flurry: Over 640 million iOS and Android devices used in July 2012
News on Social Marketing, according to Flurry Blog, exceeding any consumer technology in history is the rate of iOS and Android device adoption. A study by Flurry shows that there were over 640 million iOS and Android devices in use during the month of July 2012. The rate of smart device adoption is 10X faster than that of the 80s PC revolution, 3X faster than that of recent social network adoption and 2X faster than that of 90s Internet Boom.
Countries having the largest active smart device installed bases, most penetrated and are experiencing the fastest growth are indicated on this report. How the distribution of app usage is shifting to become increasingly international is likewise shown on the report.
The two countries controlling the top spots are the United States and China. However, China is slowly closing in on the United States with more than 100 million new active devices entering the market while Flurry estimates that net active devices in the U.S. grew by approximately 30 million. As early as the 2012 holiday season, Flurry calculates that China’s active installed base could overtake the United States. Compared to 2011, 9 of the top 10 countries remain unchanged, except for Brazil, which dislodge Australia into the 11th position.
Having a relatively small population of about 5 to 10 million, Singapore, Hong Kong and Sweden are the top three countries in terms of smart device penetration. The US, the fifth most penetrated country, has a total population of more than 310 million.
Read more at iOS and Android Adoption Explodes Internationally
Facebook works to standardize new way of measurement
News on Social Marketing, according to Ad Age Digital, an important role is played by Facebook’s measurement team. It is trying to articulate the value of paid and earned Facebook’s impressions such as GRPs, or gross ratings points.
Although discussing GRPs is a step in the right direction for the social network, Brad Smallwood, Facebook’s head of measurement and insights said that the ultimate goal is for the market to embrace a metric that looks at the unique reach and frequency of a campaign across all “experiences” — including traditional media such as TV, radio, print and outdoor, as well as online media, social media, mobile and in-game ads.
According to Mr. Smallwood, “We’re still trying to figure out how to measure (experiences) in silos, and the more media consumption disperses across channels, it’s going to become an increasingly big problem for advertisers.”
A product enabling advertisers to measure their online campaigns in GRPs was introduced by Nielsen last August but only as a reporting metric and not for buying. However, the ultimate vision is for a media buyer to purchase.
A product that allows for measuring the reach and frequency of campaigns across media channels has also been introduced by Nielsen in the market but that kind of measurement is just beginning to develop. Together with the Interactive Advertising Bureau and the Advertising Research Foundation, Mr. Smallwood and his team is working to advocate for those metrics to become an industry standard.
Read more at Facebook Measurement Chief Advocates New Standard for Gauging Reach
Monitoring success vital in finding best strategies for a brand
News on Social Marketing, according to Brafton News, seeing results is the main reason why you invest in content to fuel search, social and website marketing and to know the best strategies that perform for your brand, it is important to monitor success. Your content returns can now be identified through our custom content analytics reporting and guide you in making informed, strategic decisions about your content.
Creating essential campaign tracking on your preferred analytics tools is done by your Content Marketing Strategist which will then give custom reports that measure your content ROI. These reports will show which articles and integrations are driving visitors along conversion funnels on your site and will include updates on which content is driving the most social engagement, search visibility and traffic to your website.
There is always enough room for improvement for content marketing. Your editorial brief is updated based on social outreach, optimal keywords, content types and website integrations as strategies that best support your business goals are being regularly reviewed by your Brafton team.
Read more at Content Analytics and Reporting
Other Social Marketing Articles of Interest
Organic content powering next generation of Facebook marketing
Survey: Ten Percent Would Pay At Least $10 Per Year To Remove Ads From Facebook