Facebook’s new capabilities to attract more audiences
News on Social Marketing, according to Brafton News, eMarketer revealed that Facebook is being used by 83 percent of American companies as part of their social media marketing strategy. So it is important for the company to change and integrate new features as more organizations gain experience with it. In 2012, Facebook has been focusing more on the promotion of organic site content shared on the platform from the usual display ads, changing its various paid marketing efforts.
These changes have been featured in the Top 10 Facebook Marketing Changes of 2012 where marketers can now emphasize detailed pieces of content their audiences will likely find most attractive. Facebook has now focused to a unified strategy that requires high-quality original content instead of the separation of paid and organic marketing, may it be Sponsored Stories or Scheduled Posts.
Integrating Sponsored Stories, Scheduled Posts or Unpublished Posts into a social strategy helps in making social marketing more visible to fans and prospects. An increased click rate of more than 20 percent of its clients’ social content was reported by Marin Software with Sponsored Stories.
Timeline page layout is another new element of Facebook. According to a study, videos, infographics, photos and others saw as much as 65 percent more engagement making it a key social traffic driver.
Read more at Organic content powering next generation of Facebook marketing
Google promotes Nexus 7 tablet on its home-page
News on Social Marketing, according to CNET News, in its desire to make a bigger impact on the growing tablet market dominated by Apple’s iPad, Google is actively promoting one of its own products on its home page today. Traditionally resisting attempts to run advertisements for paid products on its main page, Google’s $199 tablet, Nexus 7, started popping up on its home page where only the top part peeks out in a tease, along with a link to the 8GB version in its Google Play store.
Built by Asus, Nexus 7 is the first tablet developed under Google and run Google’s latest mobile operating system, Android 4.1 or Jelly Bean.
In late 2009, the original Droid from Motorola and Verizon Wireless were the first products to be promoted on Google’s home page, in a rare occasion.
The Nexus 7 is already available in several other countries, including the U.S. and the U.K. However, Google expanded its availability by launching the tablet in Germany, France, and Spain.
Google hopes to exceed the success of Amazons $199 Kindle Fire last year with its own product. However, competition will be strong as Apple is expected to soon unveil its own iPad Mini and the next iteration of the Kindle Fire is expected to be announced next week.
Read more at Google’s Nexus 7 tablet pops up in rare home-page ad
Motorola Mobility acquired by Google for $12.5B
News on Social Marketing, according to Tech Crunch, Google announced that it has entered into an agreement with Motorola Mobility Holdings, Inc. in acquiring Motorola Mobility for approximately $12.5 billion (or $40 per share), in cash, representing a premium of 63 percent to the closing price of Motorola Mobility shares last Friday. The board of directors of both companies approved the transaction unanimously.
Google co-founder and CEO Larry Page said, “Motorola Mobility’s total commitment to Android has created a natural fit for our two companies. Together, we will create amazing user experiences that supercharge the entire Android ecosystem for the benefit of consumers, partners and developers. I look forward to welcoming Motorolans to our family of Googlers.”
He also said in a blog post that Motorola was acquired by Google not only because of its strength in Android smartphones and devices, but also for being a “market leader in the home devices and video solutions business.” The move will also enable Google to better protect Android from anti-competitive threats from Microsoft, Apple and other companies.
Sanjay Jha, CEO of Motorola Mobility, said, “We have shared a productive partnership with Google to advance the Android platform, and now through this combination we will be able to do even more to innovate and deliver outstanding mobility solutions across our mobile devices and home businesses.”
As of January 2011, Motorola Mobility has approximately 14,600 granted patents and 6,700 pending patent applications worldwide. The transaction is expected to close by the end of 2011 or early 2012.
Read more at Google Buys Motorola Mobility For $12.5B, Says “Android Will Stay Open”
Other Social Marketing Articles of Interest
Twitter to Target Ads Based on Interests
8 Content Production Tools To Help Marketers Become Publishing Machines [Free Guide]