News on Twitter Marketing, according to Twitter Advertising Blog : Twitter brings you closer to people, to world events, to professional athletes and more, whatever interests you. Twitter’s advertising products helps deliver relevant Promoted Tweets and Promoted Accounts to more than 140 million monthly active users. To target users sharing interests with current followers enables marketers to extend, reach and amplify messages which resulted in a 1-3% average engagement rate for Promoted Tweets campaigns.
Allowing targeting your Promoted Tweets and Promoted Accounts is Twitter’s next significant step to connect with a larger number of users and so tailored messages can be conveyed to people potential to engage with your Tweets. Divulging offers and messages on things essential to them on Twitter is beneficial to both marketers and users.
There are 350 choices of interest categories for a wider scope to target, from Education to Home and Garden. The Custom segments target more precise sets of users created by specifying certain @usernames relevant to the product, event or initiative you are looking to promote. This new feature helps you reach beyond your followers and users with similar interests, and targets relevant audience for your campaign.
It was observed that there was a significant increase on audience reach as a result of a testing interest targeting.
The minimum bid was lowered to one cent for all of our auctions. Promoted Products are auction-based, where engagement rate and bids are the basis as to who the winner will be. For Great content matters, as long as you have engaging Promoted Tweet copy, you have a chance to win even if others bid higher. Together with interest targeting, the new lower minimum bid will drive greater ROI for every campaign on Twitter.
Read more at Interest targeting: Broaden your reach, reach the right audience
News on Content Marketing, according to Brafton: Harris Interactive reported that according to 44% of Americans, economic factors has no influence on their travel plans, particularly in the summer. More Americans intend to travel during the remainder of the summer, with 60% of consumers expected to use web marketing.
Even with just a month remaining in the summer, the opportunity to appeal to travelers remains strong. Content marketing campaigns highlighting certain destinations helps attract website visitors to arrange for a vacation. Social media marketing strategy which drive conversation about places, fans and followers are interested in may be another way to lure a consumer to book a trip.
According to Allison Powell, research director for Harris Interactive, “While consumers are not necessarily planning on taking more vacations this summer as compared to last, when they do take vacation, they plan on spending more.” “Despite the uncertainty in the economy, people need their vacation time and this is a good thing for the travel industry.”
Hotel chains and independent hotels are considered the industries that are successful with their influence to increased interest in travel. Last year, Brafton reported that web marketing became the primary preference for hotels in 2012, and so 43% of hotels planned to expand their influence on the web, TravelClick reported
Read more at Interest in leisure travel gives marketers chance to win on the web
News on Social Marketing, according to Brafton: PR Newswire reported that fostering and promoting prospect engagement help businesses enhance their new media marketing campaigns. According to the firm’s vice president of social media, a constant engagement is beneficial to companies for it gathers insights to develop content marketing strategies, leading prospects through conversion funnels on their websites.
Social media marketing teams with best strategies for promoting content keeps social pages as fresh and dynamic as a website, and promoting a comprehensive social communications strategy helps brands use interactions to guide website content creation. Developing lead generation and conversions through information is the goal of nearly all content marketing campaigns. Social monitoring helps clarify information needed among prospects.
With new media marketing, website visitors are directed by content to social accounts where prospects’ feedback and query help boost engagement.
It has been a constant struggle for companies to control the influx of social engagement across platforms. Though it is difficult for companies to handle the responsibility, staff is well trained to connect with prospects to keep their interest on the products and services.
Brafton reported that businesses appear to be outsourcing their activity within the channel, as part of evolving social media marketing strategies. Companies consider outsourcing to third-party agencies, less expensive and less time consuming for their in-house employees to handle other tasks.
Read more at Social engagement key to informing content marketing success
Other Social Marketing Articles of Interest
Interest targeting: Broaden your reach, reach the right audience
Marketers struggling to adjust to consumers’ needs across channels