News on Content Marketing, according to Brafton: to improve conversions and boost relevant traffic to their websites, 60% of B2B marketers plan to use content marketing, as released by Joe Pulizzi of Content Marketing Institute. However, acting as a single conversion funnel to guide users towards the same result has always been the problem with most companies.
Content Marketing Institute reported that the first important step in content marketing is the creation of website content. Whether it’s news, video, blog posts or any other form, website content needs a distinctive creation process and there may be more than one conversion supported with different types of content. Conversions and leads are increased with the distribution channels the web provides, even as SEO and thought leadership marketing efforts can efficiently attract prospects to these pages.
An effective way to bring content to consumers is through email and social media marketing which are the most used channels by many prospects, especially of repeat customers, to find website content.
Pulizzi, in a release said that, “Successful content marketing requires the right tools to support it, but, with the marketing technology space getting so crowded, it can be difficult to select the right platforms to deliver content to the audiences that matter.”
Targeting efforts that go into shaping website content must also be applied to strategies for distribution channels, Pulizzi added.
To re-engage consumers and bring them even more relevant content, email messages and social channels must be leveraged correctly, even after conversion.
Read more at Content marketing works best when marketers integrate multiple channels
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