News on Social Marketing, according to The End of Business As Usual: mobile web, social media, gamification and real-time being the biggest trends nowadays, inspire us for better insights and motivate us in enhancing our business management. It is essential to identify and understand the importance of where the social and mobile web is heading, for new breed of consumer is on the rise where the very foundation of business may be altered.
Complex consumer revolution which transforms the future of business, media, and culture is being explored by the End of Business As Usual. Connection among consumers creates a huge and efficient information network that steer experiences, decisions, and markets which is nothing short of disruptive.
With the End of Business As Usual, there will be changes on opinions on the world of business, from sales and marketing to customer service and product development to leadership and culture. Its critical insights include:
Shared experiences are redefining brands in digital consumer landscapes, and astute brands can now also create and steer these experiences
The rise of consumer influence makes it beneficial to businesses
New touchpoints between consumers, brands, and new influencers help connect with a rising audience.
Read more at RewiretheWayYourBusinessWorkstoSucceedintheConsumerRevolution
News on Social Marketing, according to Bizrate Insights: Pinterest may be the leading source for visual inspiration in today’s social scape but doubts arise on its capacity to generate conversions. There is comparison between Pinterest and Facebook with regards to shopping conversions and product inspiration
Pinterest is better at inspiring purchases than Facebook
Both Pinterest and Facebook help consumers connect to people with similar styles and interests. Pinterest is known as a destination for shopping inspiration, tracking, and product discovery with 69% visits of online consumers, while only 40% visit Facebook.
Pinterest is considered the stronger vehicle for brand association with 43% use Pinterest to “associate with retailers or brands with which I identify,” compared to just 24% of Facebook users who agree to the same use with Facebook.
Activities with brands & retailers varies by social media platform
Pinterest with 55% users are more likely to be “Creators,” while Facebook having 48% is more likely to be “Participators.”
Facebook still dominates in awareness and usage among online consumers.
Nevertheless, Facebook still surpasses Pinterest in reach, with 63% of online consumers having Facebook account as shown on its latest data in September 2012, while only 15% of online consumers have a Pinterest account.
Read more at Online Consumer Pulse
Pinterest vs. Facebook: Which Social Sharing Site Wins at Shopping Engagement?
News on YouTube Marketing, according to YouTube Creators: early 2012, YouTube creators were enabled to set defaults on new uploads for privacy, licensing, tags, and monetization. An easier way on the management on how ads appear is introduced on your content to allow you to set default ad settings for all newly uploaded videos.
Expect changes to be made based on these default settings to help you generate more money.
Ad format preferences can simply be set consistently across all your new uploads. By November 09, 2012, ad format settings will definitely be enabled on your older monetized content in accordance with your current default ad settings, merely affecting monetized videos uploaded before Apr. 20, 2012.
To refuse applying this change to your older videos, you can just opt out. When using Video Manager, opt out at http://www.youtube.com/my_videos. While using Content Management System for your channels, a notification with instructions will appear when you login.
Nov. 9, 2012 is the best date to opt out, for after that date, there will be changes on the ad settings on all of your older monetized content to reflect your current default settings, giving you more opportunities to make money from your videos.
Read more at Monetization settings are changing to help you earn more revenue
Other Social Marketing Articles of Interest
What’s a Facebook Follower Worth?
Facebook Tests Pinterest-Style Feature Called ‘Collections’