News on Facebook Marketing, according to Facebook Studio: today, all brands working with Facebook can experience a new structure that provides the best, localized experiences for a brand’s customers with the introduction of Global Pages.
Depending on which country a user is in, they will be directed to the best version of a Page, allowing them to see localized cover photos, profile photos, Page apps, milestones, “about” information, and news feed stories from Pages. Local Pages for specific markets and a default Page for all other markets will be included on each brand’s Global Pages structure.
Users from all countries will see the same Page name (translated into their local language), fan count, and People Talking About This (PTAT), thus giving them one global brand identity.
In all off-Facebook campaigns, brands can promote one URL and users will be automatically directed to the best version of the Page for them.
In one easy-to-view dashboard, admins of the main Page will see insights for all global users.
This new structure is also effective for brands that currently have one Page or brands that have managed multiple, country-specific Pages.
In the coming months, a better global benchmarking information on your brand against other brands you care about will be available. Later this year, you can follow how each market is performing and compare your fan base on a country-by-country level with other Pages on Facebook through our APL.
Read more at Announcing a New Pages Structure for Global Brands
News on Pinterest Marketing, according to Pinterest Blog: having control of your Pinterest experience is important since Pinterest is all about you and what inspires you. Basic features to control things like the emails you receive, social networking sites you connect your account with, and the ability to report pins has been offered by Pinterest. And now, a couple of new features has been added to give you more control, including the ability to block and report a user and more granular email settings.
Blocking discontinues both of you to follow each other’s boards as well as like, repin, and comment on each other’s pins. A blocked person may only be aware that he’s been blocked if he tries to follow you or interact with your pins since he’s not automatically notified.
The block user feature is located in an individual’s profile by going over the small flag icon on the right-hand side of their profile information.
In addition to the capability to report a pin, you can now report an entire user’s profile which you believe needs review. This is our new report user feature which is available on the same menu on a person’s profile. Once a user is reported on Pinterest, an alert to our Community team will be sent to review the account.
However, the flag icon might not be seen immediately as these features will be rolled out on the web this week. On the next mobile update, the ability to block and report a user will be made available.
A new granular email settings has also been added to control the types of emails you’d like to receive about your Pinterest account. This is important since email notifications let you know when someone repins something you discovered or writes you a comment.
Read more at Announcing Blocking & More Controls
News on Klout Marketing, according to Klout Blog: at Klout, one of the most evident ways to help people understand and be recognized for their influence is through Klout Perks. With Perks, exclusive access to products, services and experiences that match their interests is provided to influencers. Perks also help businesses connect with powerful people who are likely to help spread the word about their products. Through more than 450 partnerships, more than 800,000 Perks have been delivered to influencers.
Today, Perks is onto partner websites and your phone. Our updated iPhone app will notify you when you are eligible for pre-qualified Perks and you will be able to discover and claim Perks directly from your phone, wherever you are.
A full integration with Apple’s new Passbook is also added. By using the updated version of our app, “Klout Card” can be added to Passbook, which will display your name, photo and Klout Score all in one place. The Klout Card allows you to get access to special services and experiences from the businesses you love.
KloutPass SDK, which allows partners to authenticate and register users with Klout, was released a few weeks ago. Now, the first partner to embrace our KloutPass SDK, is 500px, a Toronto-based photo community that lets you discover, share, buy and sell fotos.
Updates to the Klout.com Perks experience are also available with these new Perks avenues. And if you happen to miss something you like, you can add yourself to a wait-list. Your Perks are also easier to claim and share with your friends.
Read more at Klout Perks Wherever You Go
Other Social Marketing Articles of Interest
Google’s Newest Update: Exact Match Domains
Google Launches New ‘Disavow’ Tool to Help Protect You From Bad Inbound Links