News on Google Marketing, according to Bosmol Social Media News: with comScore’s report that Google wins the search game with 66.7%, Yahoo and Bing placing second with a total of 28.1% reacted and stated, “war isn’t yet over.”
According to Leeds, in the post of Editor Greg Sterling of Search Engine Land, “the search wars are over and Google’s won,” which they thought is a fair statement for a fair game but it is a challenge for the opponent that needs to be refuted at the right time. Yahoo, in the past few years, has focused on ads and money-making, a critical point from the Ask’s main man.
It is possible that what matters most to searchers is mainly the focus or goal of the search engine or how users are being treated or how the search engine meets their needs.
Google’s focus on the users and not the optimization of webmasters, made them on top? How about the rules?
The rules are distinct among search engines reflecting what the engine is trying to achieve without affecting their own search ranks.
These are the factors that were observed:
• EMD matters for Yahoo, while Google, based on its September 28, 2012 update, dislike it prefers the value of branding;
• Top sites Yahoo results have static content on the homepage, while dynamic contents are best for Google;
• Google’s complex algorithm makes it safer from spam than that of Bing;
• Google hates Adobe flash content, while Bing has an easy and short time for them;
• It’s quality over quantity of links for Google, and the opposite for Bing.
• Google avoids keyword stuffing, while Bing requires keyword density.
The huge difference between Google and Yahoo+Bing proves that their rules and goals really affect the user’s perception and preference.
Read more at Google Versus Yahoo+Bing: Is There A War?
News on Facebook Marketing, according to Brafton: Facebook surpassed the 1 billion-user mark and unveiled a new television commercial to commemorate the milestone. Since its 2004 launching, Facebook has undergone a series of transformations, helping people connect as its goal which help them to drive innovation from the company.
2012, a good year for social media marketing on the platform with the release of its new features and capability aimed at improving delivery of relevant content to fans. Meanwhile, consumer relying on the platform to keep in touch with friends meets new people and learns more about businesses continued to grow.
Facebook reaching 1 billion users represents a benchmark for the social platform. Brafton highlighted data from Experian earlier this year found that Facebook accounts for almost 10% of all American web traffic, with one of every seven people in the world use Facebook.
According to Mark Zuckerberg , Facebook CEO, “Helping a billion people connect is amazing, humbling and by far the thing I am most proud of in my life.
“I am committed to working every day to make Facebook better for you, and hopefully together one day we will be able to connect the rest of the world too.”
According to comScore’s recent top 50 web properties report, Facebook ranks fourth behind various Google-, Microsoft- and Yahoo-owned domains, with more than 152 million unique visitors in the U.S.
Read more at Social marketing alert: Facebook tops 1 billion active users
News on Social Marketing, according to Adobe: Adobe Systems Incorporated reported that digital marketing does not meet consumers’ needs consumers. According to the State of Online Advertising, traditional marketing is still more effective than online marketing.
The study revealed that two-thirds of consumers consider television commercials more effective than online advertising and 54% believe that online banner ads do not work. Forty-five percent of respondents prefer to view advertising in print magazine, while 23% watch their favorite TV show compared to the stark 3% viewing ads via social media and 0% who like ads in an app.
A large percentage of consumers found online ads to be “annoying,” “distracting” and “all over the place,” a negative outlook toward online advertising. While the most effective form of advertising are those created by pros, with 27% of marketers and 28% of consumers considered user-generated content as the best form of online advertising.
Over half of the respondents believed that to “like” a brand or product is their way to reveal their personal interests, with 43% recommends a product to friend and families. However, 53% wish the existence of a dislike button to express displeasure with a product. According to 29% , “likes” encourage them to “check out” a product, while 2% drives them to make a purchase.
Over 90% of consumers and marketing professionals agree that the value of marketing is strategic to business, and nine out of ten recognize marketing as paramount to driving sales.
“Marketers are some of the most creative people in the world. Now that we have data insights to back up instinct, these outdated perceptions of marketing are going to change. When marketing is personalized for the consumer – and online experiences are rewarding – the impact on brands’ bottom line is going to be huge,” Lewnes stated.
Read more at U.S. Study Reveals Online Marketing is Failing with Consumers
Other Social Marketing Articles of Interest
Sharing On Facebook Is Worth 6 Times More Than A Twitter Tweet [Study]
Google Now Reports “Practically 100%” Of Manual Actions