News on Facebook Marketing, according to CNET: rumor with regards to Facebook’s attempt to venture on creating new classifieds listings once again is confirmed by two anonymous sources within the social network which according to them will be completed soon, as revealed by The Daily’s Matt Hickey.
This project is considered to be in direct competition with Craigslist for it basically offers similar kind as Craigslist posts do — jobs, apartment rentals, and items for sale. However, it aims at targeting users meeting specific criteria. Here, photos and links could be added to these advertisements.
According to Hickey, a small fee would be charge to users for posting ads such as items for sale, while rooms for rent would be free. These ads could be spread far beyond the original poster’s social network by directing them to their own friends, whether or not they even knew the original poster.
Back in 2007, with 22 million members, Facebook Marketplace was launched, a free classified service. In2009 Facebook handed it off to another company called Oodle for it didn’t exactly take off.
Apparently, Craigslist won’t be too happy if Facebook does head in its direction for it has been extremely protective of its own listings. Facebook is purportedly structuring completely new classified network.
CNET reported that Facebook denied having a new classifieds ads service in the works, saying, “Facebook is not working on a product like the one you describe.”
Read more at Rumor says Facebook may create classified ads – again
News on Gmail Marketing, according to Official Gmail Blog: presently, Gmail is introducing an entirely redesigned compose and reply experience making it faster and easier to use.
Faster
With the new compose popping up in a window, just like chats (only larger) makes it easy to reference any other emails without ever having to close your draft. Search can be done and at the same timekeeping an eye on new mail as it comes in. With the compose window working similar as chats, multiple messages can be written at once and a message can be minimize to finish it later.
Easier to use
The new compose is designed to let you focus on your message, so some new features were added like the ability to easily insert inline images and a lot more are in store.
By adding recipients to your message, profile pictures of your contacts can be viewed in autocomplete which helps you find the right person quicker. You can also drag and drop the new address chips between to: cc: and bcc:. As adding recipients is completed, the address area collapses automatically to get out of your way.
You’ll find similar changes when responding to a message. The reply experience has been designed to fit better inline as part of your conversation, with replies taking up less vertical height, intelligently expanding to fit your content, and always keep the recipients and other controls in view regardless of the length of your message.
Read more at Introducing the new compose in Gmail
News on Google Marketing, according to Search Engine Roundtable: with regards to search rankings, majority has a wrong perception as to having an easy way to get those rankings. In short, most people believe that by merely making a tweak would boost their rankings through the top. As a result, disappointment occurs thinking they are missing out on silver/magic bullet.
According to Google’s John Mueller in a Google Webmaster Help thread, oftentimes there isn’t a magic bullet. Frequently, a single tweak made to a web site doesn’t always help to boost significant ranking changes. John explained that with the existence of several ranking factors, making a small tweak doesn’t necessarily increased rankings.
John wrote:
Often there isn’t a single “tweak” that can be made to a website to automatically make it jump up in rankings — we use well over 200 factors in crawling, indexing, and ranking, and it’s always good to work on the small things as well. When looking at the bigger picture, it’s useful to really take a step back, and to try to see what could be changed overall to improve the quality of the content (when it comes to our algorithms), especially with regards to the content that’s indexed.
In some instances, making a small tweak can have a huge impact. For example, an old aged site with tons of quality content on it but never had any unique title tags. I.e. the site said, “MyDoman.com” in the title. Altering title tags to the article headline often can be a huge silver bullet.
Read more at Google: A Single Tweak Won’t Boost Your Search Rankings
Other Social Marketing Articles of Interest
How a New “Influencer” App Could be Your Most Powerful Content Marketing Weapon
Deconstructing The Google EMD Update