News on Social Marketing, according to Simpli.fi : major search engines such as Google, Yahoo! and Bing, or publisher websites provide loads of valuable data regarding consumer’s behavior.
How does it work?
Search retargeting is extremely significant for it enables companies to engage consumers through banner/display advertising based on their search history, also, it offers increased reach on high cost CPC search terms at a considerably lesser cost.
Retargeting campaigns can be focused on a wide range of keyword searches performed online, including branded product terms and competitor terms.
Through search retargeting, advertisers are guaranteed to reach more people effectively and consistently for the duration of an ad campaign, as search data is a strong indicator of intent.
Why Simpli.fi Search Retargeting?
A series of superior search retargeting tools that bid, report and optimize campaigns on the keyword level have been developed to help advertisers gain meaningful insight on cost per impression (CPM), cost per click (CPC) and cost per action (CPA) for each targeted keyword.
Concisely, we reach more searchers, more often, more effectively.
Read more at Search Retargeting
News on Social Marketing, according to Brafton : Brafton reported that Google made search more secure for users by shielding information regarding the queries they use to land on websites which brought about concern from marketers planning their SEO content marketing campaigns.
Conductor revealed that almost 9% of keyword referral data is masked by Google’s encrypted search update – and some websites are reporting higher amounts of keywords “(not provided).”
With Matt Cutts’ assurance that only a single-digit amount of keyword referral data would be impacted by the update, few sites reported about 10% of their traffic is now attributed to (not provided) referrals. According to Rand Fishkin of SEOmoz, the average of 60 sites’ analytics data translated into 12% (not provided) search referral data.
Conductor estimates that the number of hidden data from October 19 to November 20 has increased from 0.907% to 8.875%.
Internet marketers planning search marketing campaigns my take this as a challenge in terms of understanding which keywords drive the most (and most relevant) traffic to a website.
The top performing keywords among the available data must be the focus of content writers for this may be the best time for businesses at a loss for data to go for long tail keywords. Long tail phrases comprise70% of all organic queries as indicated by reports.
Read more at Is Google encrypted keyword data impeding your SEO?
News on Social Marketing, according to Nielsen Wire: Nielsen Cross-Platform Report showed that about 34 hours per week is the time spent by Americans in front of a TV set in Q2, 2012. Though most of the content from these activities was delivered to the TV set in a traditional manner, a growing amount was delivered by Internet connection. An additional five hours is used up by Americans in front of the computer screen using the Internet or watching video content, and an increasing amount of time using smartphones this quarter.
Tablets and smartphones, though new, novel and potentially necessary utilities, help aid Americans in connecting with people and the content they desire. These devices enable a new trans-generational community of connected consumers that crosses age, gender, race and ethnic lines to truly participate in the multitasking that used to be reserved for the young, or tech savvy elite. While the market penetration of Smartphones is greater than 50%, tablets reached nearly 20% of US TV homes.
Since tablets and smartphones offer the freedom of mobility, almost 40% of Americans are using their tablets or smartphones while watching TV at least once a day, and twice as much do it at least once a month.
Presently, over 39% use their smartphone at least once a day while watching TV, 62% do this several times a week and 84% do at least once a month.
Read more at The Cross-Platform Report: A New Connected Community
Other Social Marketing Articles of Interest
Optify Study: Google’s (not provided) Rises To Almost 40% Of Organic Traffic For B2B Sites
Understanding Keywords In Search Retargeting