News on YouTube Marketing, according to YouTube: the evolution of television is in your hands. Since 2010, we have been working on an idea that would allow you to send YouTube videos from your phone to your TV with a click of a button.
Today, we have introduced a YouTube app update for Android and Google TV that automatically pairs your devices on the same WiFi. This app can make it easier for you to play videos from your phone or tablet on your TV. Just look for a video on your YouTube app for Android and the video will immediately play on your Google TV by clicking the TV icon that will appear.
As the video plays on your TV, you can scroll, pause or skip to the next video with your mobile device, just like a remote control. Also, while a video is playing, you can do a lot of things like browse around the web on your phone or find the next video to watch from your tablet. You can even have your friends add to the playlist by connecting multiple devices to the TV. You will soon see this feature coming to more devices and screens in the future.
Read more at Making it easier to watch YouTube videos on TV
News on Social Marketing, according to Market Watch: today, Robert F.X. Sillerman, Executive Chairman and CEO of Viggle announced that an agreement has been entered upon by Viggle Inc. to acquire GetGlue for cash and stock. Viggle Inc. is the popular television loyalty service while GetGlue is the leading social TV application. This merger will help these companies to dominate the exploding social TV market.
The terms of the deal reveals that GetGlue founder and CEO Alex Iskold, will join Viggle Inc. in a senior executive position and as a member of its Board of Directors. Viggle and GetGlue brands will be managed by Viggle Inc while paying $25 million in cash and 48.3 million shares of stock for GetGlue. All 34 GetGlue employees will also be absorbed by Viggle.
Sillerman said, “We will also be vastly increasing the Viggle user base and quadrupling our network partnerships. Viggle and GetGlue users can look forward to using the apps they have come to love as we add new and appealing features made possible by the combined resources of this clear industry leader.”
Alex Iskold, Founder and CEO of GetGlue aso stated that “We are very excited to join forces with Viggle! GetGlue has built a Social TV product that people love, and Viggle has become their favorite loyalty program for TV. Together we are positioned to deliver the next generation second screen experiences that delight and benefit users, networks and major brands.”
Read more at Social TV Leaders Viggle and GetGlue Enter into Agreement to Merge
News on Google Marketing, according to Brafton: according to a recent study conducted by Experian, Google’s market share in the UK has slipped below 90% (89%) of all searches for the first time in five years as users becomes more interested in Bing. Optimizing SEO for Bing and other search engines has been advised to content marketers because of Google’s continuous slip on the market share.
As Microsoft looks to gain a share of the search engine market, the rivalry between Google and Bing has always been reported by Brafton. Tips for enhancing content for SEO on Bing has been suggested by Brafton because of the significant success brought about by the recent campaign of Microsoft to raise awareness about Bing, the “BingItOn.”
Microsoft, in an attempt to place the search engine ahead of Google, is creating the need for quality, custom content and improved content strategies. Bing’s service has been identified by Harry Shum, corporate vice president of Microsoft, as the ultimate spam fighter.
One of the most successful ways to gain recognition on the internet is through search engine marketing for Google along with Bing. These could result to conversions and return of investment (ROI). However, it is important to optimize for users above search crawlers to win visibility. And with 94 percent of American consumers turning to Google in their buying decisions, marketers will likely find Google help them get most shoppers’ attention.
Read more at Global SEO beyond Google: Search giant’s market share slips in the UK
Other Social Marketing Articles of Interest
How To Verify Your Pinterest Account and Why You Should!
Pinterest’s New Terms Expand Indemnity, Ban Commercial Use, Prevent Users Suing Cold Brew Labs