News on Social Marketing, according to Top Rank: in its aim to drive results, many businesses have begun testing Social Media Marketing with blogging, Twitter, Facebook and Google+, getting a few hundred fans, friends and followers o the process.
Over the past 10 years, TopRank Online Marketing has accomplished for its clients and itself results because of its experience. This is a clear advantage to other companies who has only started with social media marketing tactics.
TopRank’s Online Marketing Blog, “Practice What We Preach”, is one of the best examples. It is considered by the Advertising Age as one of the leading marketing blogs on the internet. To assist and help clients, TopRank Online Marketing has developed first-hand social media marketing knowledge.
After working with our Social Media SEO program, clients like an online puzzles website has seen a 300% plus increase in site traffic and a 500% plus increase in organic search traffic for a B2B Marketing Automation Software company.
In TopRank, we identify customer segments, a content plan, social media listening and help plan and organize resources you’ll need to implement. By developing a SMMO (Social Media Marketing & Optimization) strategy, we can help your company reach the top of the social media ladder.
Top Rank also helps develop a tactical social media marketing plan to help attract, engage and inspire your customers by identifying desired outcomes and customer segments like inquiries, traffic, page views, sales, reputation, influence, credibility and measures of engagement.
Read more at Climbing the Social Media Mountain
News on Social Marketing, according to Click Z: with thousands of new businesses growing every month in the US, one of the greatest challenges of these budding entrepreneurs is how to get people to buy their great products as many of them do not possess the same expertise for marketing in general, let alone specific areas like social networking.
For a new business owner, social media can help solve some of their common questions when considering how to communicate to a market about a new product or service.
Here are three ways entrepreneurs can use social media to gain insight, grow awareness, and optimize their online marketing.
Social listening is an ongoing effort to evaluate online interest trends and for hits about a particular topic. To uncover conversations from real customers, entrepreneur could leverage tools like Trackur, Google’s Wildfire, or a more advanced tool like Radian6. Key insights that could fuel social media outreach, content, and engagement to drive significant awareness can also be uncovered by social listening.
Another important way in identifying relevant influencers is through social media research and monitoring. There are people who make recommendations that others really listen to and act on in an online community. And with the social listening tools, community participation and influence tracking services like Klout, Kred, or Followerwonk, entrepreneurs can find centers of influence in community.
These new businesses can also start a blog and welcome conversations with customers’ about the story of their product and how it solves important problems in the marketplace. Blogs are also excellent marketing resources to catch the attention of new customers who are looking for products and services through search. It can also serve as a communication channel with other blogs in the industry, the media, customers, and a community.
Read more at 3 Ways Entrepreneurs Can Leverage Social Media to Market New Products and Services
News on Social Marketing, according to Inc.: to allow retailers create web stores and market through the Amazon network, the online retailer announced today the roll out of the Amazon Pages. The sites come with a domain name linked to Amazon (like www.amazon.com/CompanyX), TechCrunch reported.
Retailers can gain access to a simple site-building tool that lets them create a custom webpage once a retailer registers their company through Pages. With Pages, retailers can make customized e-stores that remain autonomous from Amazon’s main site. Access to Amazon Post, a social media dashboard connected to Pages and Facebook, and Amazon Analytics, a web metrics tool that monitors Amazon Post sales and social media trends, will also be available to businesses registered wit Pages.
Three templates will be available to retailers who want to design their website. Customers can also make purchases directly from the site with a “Merchandising Widget” that can be installed by retailers through the web building tool. According to Amazon, retailers can also install buttons to their social media accounts.
With Amazon Post, a business can now manage parts of its social media presence. Users can simultaneously post messages and updates to their company’s Facebook profile and Amazon retail page with the Post dashboard and can also write a batch of posts and then schedule them throughout the day.
Charts and graphs that monitor web traffic and customer habits will also be available to registered retailers through the Amazon Analytics.
Although these features are free for retailers to use, TechCrunch reported that to be able to avail of these service, interested users must first submit an application to Amazon for approval.
Read more at Amazon Launches Brand Pages
Other Social Marketing Articles of Interest
AHREFS Backlink Explorer & SERP Tool Reviewed
The Marketing Tactic that Social Media Marketers Often Forget