News on eBay Marketing, according to All Things D: By next year, eBay will stop running mobile ads inside of its applications. This was revealed by eBay’s president of global marketplaces, Devin Wenig in an interview.
“We aren’t happy with the user experience and we don’t need the money,” Wenig said. “It’s not worth it,” he added.
As an experiment, eBay displayed ads inside of its iPhone app and found out that the ads didn’t bring significant revenue to the company but instead distracts and cluttered up the small screen.
However, eBay has other options as its main source of making money is by selling products online. Other companies that mostly depend on their advertising must face the fact that that ads on mobile don’t perform as well as they do online.
Wenig, the former CEO of Thomson Reuters Markets, knows all too well what it’s like to be in the other camp. “Some don’t have an alternative business model. In this case, it’s better to be lucky,” he said.
In general, eBay is still a huge promoter of mobile commerce, as it serves consumers wherever they want to shop. This is despite eBay’s lack of interest for mobile advertising.
Since its launched four years ago, eBay’s mobile apps had been downloaded 100 million times in September. This number is equal to the number of active users on eBay last year. Hitting its biggest mobile shopping day ever on Dec. 2, eBay expects to transact more than $10 billion in mobile volume from its apps this year.
EBay’s decision to hold off on in-app advertising won’t be considered as a huge loss since it was only conducting experiments for now. To make advertising run smoothly across a range of mobile devices, advertisers should be a reminded that there is still a lot of work left to be done.
Read more at eBay to Stop Advertising Inside Mobile Apps: “It’s Not Worth It.”
News on Social Marketing, according to Media Daily News: According to Kantar Media report, because of the heavy political and Summer Olympics spending, the total advertising expenditures in the third quarter of 2012 has strongly grew.
Kantar says that the total spending for the first nine months of the year is up 3.8% to $101.3 billion as some $1.8 billion from these two spending areas helped the period pull in $34.5 billion.
TV has the largest gains as the spending on Network TV grows 29.9%, and the London Olympics Games added $1 billion of incremental money. Also climbing up to 19.8% is the Spot TV spending.
Kantar says that as a result of political advertising spending on local TV stations, Spanish-language TV budgets gained 17.8% and syndication TV spending climbing 9.3% from big gains on consumer package goods, insurance and restaurant advertising.
Political advertising also did well with radio. Network radio increases 26.3% and national spot radio climbs up to 9.4% higher.
Having a weaker result is Cable TV, which only climbs 2.9%. Dropping 4.3%, internet display advertising was even lower. These results are because of the poorly performing mid-size Web sites.
Continuing its poor results is the print media. Only local newspapers made it into positive territory with a 0.8% increase while national newspapers goes down 17.2% and consumer magazines off 3.2%.
Helped by a longer reporting period, freestanding inserts climbed 17.3% while outdoor media increases by 4.9%.
Read more at Kantar: U.S. Advertising Spending Up 7.1% In Q3
News on Google l Marketing, according to ComScore: The monthly comScore qSearch analysis of the U.S. search marketplace was released today.
According to comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world and preferred source of digital business analytics, Google Sites led the U.S. explicit core search market in November with 67% market share. It is followed by Microsoft Sites with 16.2% and Yahoo! Sites with 12.1%. Ask Network accounted for 3% of explicit core searches, followed by AOL, Inc. with 1.7%.
With 11.4 billion searches, Google Sites ranks first in the nearly 17 billion explicit core searches conducted in November. Microsoft Sites is at second with 2.7 billion searches, Yahoo! Sites comes next with 2.1 billion, Ask Network with 506 million and AOL, Inc. with 297 million explicit core searches.
In November, 69.4% of searches carried organic search results from Google compared to the 25.4% of searches powered by Bing.
Read more at comScore Releases November 2012 U.S. Search Engine Rankings
Other Social Marketing Articles of Interest
To improve conversion, online retailers look to better testing, how-to information and other tweaks