Social Media Marketing Success Leads to More Investments

News on Social Marketing, according to Brafton News, PulsePoint and the Economic Intelligence Unit insinuate that with the use of social media marketing, companies are experiencing wide-range success. The study reveals that social supports the entire marketing goals, some businesses consider it the reason in the reduction of costs without losing any capability, and mostly believe it increases its overall return on web investments.

Eighty-four percent said that efficient web marketing is the result of the companies’ utilization of social. Facebook and Twitter are growing networks with wide-range audiences which made them viable platforms for engagement and interaction.

According to 81% respondents, social media marketing brought about the striking growth in their brands’ market share. Site traffic and web conversions rise while gaining likes and follows which signify an increase of their influence in the market.

Eventually, businesses using social media marketing have four times more growth in its return on investment in their web marketing compared to those without social presence, PulsePoint reported.

In its recent report, Brafton said that more and more companies invest in the channel as social media marketing succeed across the web. Kelton Research reveals that 79% currently active companies have plans of increasing investment this year.

Read more at Social marketing drives four-fold growth in web marketing ROI

What Makes Twimbow Unique?

I found this interesting article over at Twimbow’s Blog on Social Marketing and I wanted to share some of the points with you. Twimbow is a mix of innovative features and UI design which make it special and unique. Here are five things we would like to share with our new users.

1) Realtime
On Google Chrome, Twimbow provides instantaneous message and can disable the “auto-refresh” of tweets but can see them again if you choose to.

2) Colors
On Twimbow, color presentation is introduced. Colors can be added to your tweets, assign color labels to users, change preferred colors of messages and choose your favorite color for Twimbow skin.

3) Music Player
Listening and sharing your favorite music can be enjoyed while tweeting and “radio mode” can be enabled.

4) Reader
Twimbow Reader can automatically be opened, thus, allowing you to read articles and blog post shared by Twitter friends.

5) Monitor
To keep track of what’s going on about things and users just add them to the monitor. Real-time notifications of new occurrences of keywords, tags and new tweets will be received.

Read more at Five Things That Make Twimbow Unique

Twitter’s Acquisition of TweetDeck for over $40 Million

News on Twitter Marketing, according to CNNMoney TweetDeck, an application for organizing the display of tweets was purchase by Twitter for over $40 million.

Based on TechCrunch reports, TweetDeck is on the spotlight regarding its $40 million – $50 million acquisition wherein the papers were signed Monday but remained unannounced yet.

Betaworks, a key investor in TweetDeck, and Twitter reps were not available for comment but the company’s PR account tweeted, “For all those who are curious, we still have no comment on rumors.”

Subsequent to a management shakeup, co-founder Ev Williams was replaced by Jack Dorsey as head of product, where he focuses on the construction and getting-hold of Twitter’s most compelling features and interfaces.

In February, came out talks that UberMedia, the leading developer of apps and Web-based services has plan on purchasing Tweetdeck, but closing the deal never took place.

Read more at Twitter acquires TweetDeck

Other Social Marketing Articles of Interest

How to create your social media To-Do list and why?

3 New Apps to Manage Your Social Networks