The Effect of LinkedIn’s Purchase of Slideshare
News on Social Marketing, according to Technorati, in the business world, Linkedln is labeled as the premier social network. And with its acquisition of Slideshare for $119 million has made them more famous.
Slideshare, a site having similar functions with YouTube for PowerPoints allow users to upload presentations, documents and videos. With YouTube, users have the chance to take content from SlideShare and embed it into sites around the web, which made it an immensely popular method for thought leaders to share their knowledge far and wide.
SlideShare with an app on LinkedIn, allows users to embed presentations from their account into their LinkedIn profile, which made a formal tie up with LinkedIn.
According to Jeff Weiner, LinkedIn CEO, “Professionals consider presentations as one of the main ways wherin their experiences and knowledge are captured and shared, which helps shape their professional identity as well.” And that “Through presentations, professionals are able to learn new connections and gain the insights needed to become more productive and successful in their careers, absolutely supporting LinkedIn’s mission and able to deliver even more value for our members. SlideShare team is welcome to LinkedIn.”
Read more at LinkedIn Buys Slideshare for $119m
New Designs of Discover Tab
News on Twitter Marketing, according to Twitter Blog, to learn important information is made easy by the Discover tab without any need to follow additional accounts. Now begins the discover tab in surfacing content in a more personalized and meaningful way. Further personalization signals were integrated to choose Discover stories which include Tweets, known among the people you follow and whom they follow.
With the new design of the Discover tab, the person who tweeted on certain stories is being revealed. To see popular Tweets from your network can be done by just clicking “View Tweets” directly below the story summary.
Understanding the importance of every story is being clarified with the help of social context, and made easy for you to join the conversation. To reply, just retweet or favorite these Tweets, or “Tweet this story” to share your own outlook.
The rolling out of a redesigned and a more personalized Discover experience on Twitter.com, iPhone and Android will be expected soon in a few weeks. As an update of our continuing development of Discover, more work is done to make discovery on Twitter a magical experience for obtaining information significant to you at the right time.
Read more at Discover better stories
Announcing Attribution and Easy Sharing with Flickr
I found this great article over at Pinterest on Social Marketing and I wanted to share some of the points with you. Linking back to the original source is what made Pins most useful. At the moment, we are announcing our involvement with Flickr and other communities to make it less difficult to pin and credit content creators. Pin It button is now available on Flickr for images where sharing is enabled, and a clear attribution statement on Pinterest.is now present on pins from Flickr.
Pinterest button is located in the Flickr share menu to easily pin shared things through Flickr, like photo pages, favorites and groups. Pin it button displays directly on the photopage one of the two shortcuts if you pin frequently.
Attribution which provides a permanent link to the work, its author, and where they host their content can be found under the pin’s description. Photographers are confident that pins and repins of their work will credit and link back to them since attribution cannot be edited.
Since advancement for the sharing of content online is a simple and automatic attribution, so we further add attribution to pins directly from Flickr. Even if a pinned photo from a website or blog embedding a Flickr image, we will also retrieve attribution data from Flickr.
With the attribution’s development, we will continue to have additional sources. Actually, we’re now rolling out attribution for Behance, Vimeo and YouTube.
Read more at Announcing Attribution and Easy Sharing with Flickr
Other Social Marketing Articles of Interest
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Search Consultants Sound Off: Reviews Are Getting ‘Out of Control’