News on Social Marketing, according to Brafton: Bing’s latest innovations are driving more traffic to its site. Market research firm comScore found that Bing reached its largest search share of the market ever, with the company accounting 15.9% of queries. Bing’s largest shifts in 2012 are the launching of a social sidebar to aggregate social data relevant to a query, integration of Yelp data for local search and altering the number of results that appear on SERPs.
To get rid of unwanted links pointing to your content that could harm your search positioning, Bing introduced an inbound link disavowal tool for marketers. Bing could even have an enormous boost from its new app, as well as the partnership with Amazon in making it the default search engine on its newest Kindle tablets.
However, even with Bing’s latest success, Google continues to lead with 66.4% of search queries, an increase from the 64.8% last August. Although Google’s share of the market continues to grow every year, a slight drop was observed from July 2012 to August 2012, falling from 66.8 to 66.4%. comScore found that Yahoo, Bing’s partner in search plunged to 12.8% of the market share.
Because of the expected increase in queries related to holiday shopping and the impact of BingItOn.com, it will be exciting to see Bing’s development in the last few months of 2012.
Read more at Bing reaches all-time high in search share, comScore reports
News on Social Marketing, according to Brafton: comScore conducted search rankings for August and found a substantial drop in Yahoo’s market share in the last year. Of the five measured by comScore, Yahoo was the only engine that lost market share this year.
According to comScore, Yahoo fielded 16.3% of all search queries in August to 2011; however, its share dropped to 12.8% last month.
In August 2012, Bing reached an all-time high in market share, ever. In the last 12 months, Microsoft has added 1.2 percentage points to its market share while increase of market shares were also seen with Google, Ask.com and AOL.
Even with the appointment of Google veteran Marissa Mayer as CEO, and the latest innovations the company has introduced, Yahoo seems to keep on losing ground to its competitors in search and continues its struggle every month.
To make Yahoo search more dynamic and interactive for users, Yahoo recently rolled out the first update of Axis. Yahoo, however, is giving little information on the app’s adoption in its first few months of existence. This could probably still make Bing and Google a better options for marketers’ SEO strategies.
Read more at Yahoo struggles in search continue, as competitors thrive with users and marketers
News on Social Marketing, according to Brafton: AYTM Market Research found that 67.8% of consumers preferred Google as their search engine, while almost 90% are open to giving Bing a chance. Only about 8.8% of respondents are mainly using Bing and 87.8% consider a new search engine.
Keeping users away from Google has always been the problem with Bing. However, Bing may be able to attract a bigger audience with the recent roll out of BingItOn.com, allowing searchers to compare the two engines directly. But bringing users to the site is vital for Bing as 57.2% of respondents said they wouldn’t change their preferences because of the advice of others.
Google isn’t commenting much on the presence of Bing It On except for the taunting Tweet of Google engineer, Matt Cutts. The site appeared higher in Google than it did in Bing’s results, after searching from ‘bingiton’ using the feature.
Bing will be the default search engine on the newest line of Amazon Kindle tablets, Brafton reported. Because of the popularity of Amazon’s devices, this move will help Bing increase its visibility. However, Bing needs to do more to better its position in the current search market and SEO relevance for marketers.
Read more at Nearly 90 percent of searchers may give Bing a chance
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