According to Marketing Land: the new added feature to the Facebook Pages Manager app allows promoted posts for pages to be seen on mobile devices. Administrators can not only update but promote and analyze posts directly from latest version.
A ‘Promote’ link can now be seen next to recent posts when using the Pages Manager app.
Just by clicking, administrators can now have the capacity to purchase promoted posts directly in the app. And with the use of a slider, the administrators can now choose the dollar amount and promote.
After the post has been promoted, the app can be utilized by administrators to evaluate the effectiveness of the post by viewing the overall reach. The organic traffic as well as paid and viral traffic to the post is reflected on the total number of the overall reach.
Read more at Pages Manager App Now Allows Admins To Promote Facebook Posts On-The-Go
News on Social Marketing, according to Brafton: Matt Cutts, Google’s distinguished engineer, reported that a small algorithm change was rolled out by the company to improve domain diversity for some searches.
This change could decrease the SEO visibility of those marketers dominating SERPs for core terms, thereby giving other websites a chance to show up for these terms. On the contrary, organizations with effective SEO are likely to increase in their ranking for highly competitive terms and gain more organic search traffic from Google.
With Google’s continued algo update trends, a minor Panda update can be anticipated by marketers by the end of the month. Panda 3.9.1 affected influenced1% of all queries.
For now, a bigger adjustment linked to Google’s Penguin algorithm on the horizon can be expected by marketers. According to Cutt’s, it is doubtful that Panda tweaks would result in the large-scale changes experienced during earlier iterations but SEO could be shaken by Penguin updates.
Read more at Cutts: Small algorithm update brings diverse domains to search results
News on Social Marketing, according to Brafton: Knotice reported that email marketing campaigns are progressively more reliant upon relevant content and engaging calls to action, while mobile access to emails instantly becomes the favored method of opening an inbox. Smartphones and other mobile devices are accountable for the 36% of email opens and its growth is likely to continue.
Obtaining the right articles, blog posts or white papers to include in email campaigns when using content marketing as well as email will ultimately make or break the effort. Knotice reported that only 2% of consumers re-open emails after initially closing them, so readers not attracted are unlikely to convert.
Organizations improve website traffic and conversions when website content appeals the recipients of the email. Businesses targeting content aimed at making email marketing a greater revenue driver. Failed initiatives could result if unable to include links and calls to action appeal to the right users.
Email marketing campaigns must be targeted since more consumers purchase smartphones. Many speculated that using email to reach prospects would soon be obsolete. but marketers are aware that the channel is changing. Brafton reported that incorporating email with content and social media marketing strategies is crucial for the success of these strategies.
Read more at Relevant content key for email marketing as mobile access grows
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