“People connect to humans–not logos” – Amy Jo Martin
For brands to stand out in social media, you have to engage. Start-up companies find it hard to reach the high level of social media success because they lack the very important factor which is the “human touch”. Today, we will help you get your social media campaign reach the optimum performance with the tips listed below.
There is no B2B or B2C, It’s H2H (Human to Human)
Tales Gomes makes a clear point here. No matter what our services and products, we are to always deal with real people.
Build an emotional connection.
According to Mackenzie Fogelson, companies who are able to genuinely connect with their customers and community of supporters will have a strategic advantage over those who don’t. Yes, we all need to make sales, but most importantly, you have to also conduct the more important part….. relationship-building. As you may have observed in the past, the more you hard-sell, the more people will rebel. Nourishing a relationship first will help you build a strong foundation in achieving your desired results.
If you find it hard to start a conversation using your company contacts, Jeff Baer has a better suggestion. According to him, find someone in your company and make him or her a star employee. It’s easier to connect with real people on social media than a brand name. Let her or him be the voice of your brand. Jeff even listed 9 essential ingredients to help you with your humanizing campaign.
- Build and optimize a blog
- Reach out to other bloggers for guest posts
- Syndicate content to vertical aggregation sites
- Publish white papers, ebooks and/or conduct webinars
- Create a few killer presentations and publish them on SlideShare
- Do a little video blogging to make him/her three dimensional
- Campaign for speaking engagements
- Get on Twitter and make sure he/she sets aside time to really engage people
- Make sure current company customers know all about the initiative and are invited to participate