We have recently been active on image publishing sites like Pinterest, Instagram and Tumblr. Though these sites, especially Instagram, are well known among unrelated and even controversial image publishers, we cannot afford not to be connected with these sites. After a week of surveying sites for visual content and promotional effectiveness, I can see brands that are successful in their Instagram marketing.
One of our observations is that beautiful and impressive images received higher engagement rates. Image-dominated sites with higher quality graphics and visual content have great appeal in a visually-oriented society. A “like” is a sign of respect and gives credits to the owner.
How beneficial would it be to you if you publish impressive images in your blog posts? Visitors of your blogs will not only read, but will hopefully share your images.
Here are some of our Favorite Tweets that will help you create great visual contents.
— Nicoletta Gay (@N4ik3) April 25, 2014
— Jeffrey N Kirk (@JeffreyNKirk) July 9, 2014
According to this post from Buffer, there are several major types of contents:
- Eye-catching, creative photography
- Video Screenshots
- Data visualization
- Visual note-taking
- Miscellaneous graphics
Start incorporating them now into your blog posts and in your social media feeds. This post on our Instagram received 13 likes.
More reasons to use visual contents are here.