The fact is that social media is the one of the main ingredients in a successful digital marketing mix.
Almost everyone is taking the plunge into the social media sphere. Improving your online presence takes a lot of experimentation, analysis and corrective action. It is a significant challenge to say the least. Fortunately, Social Media Examiner, the world’s largest social media magazine, recently released its 6th Annual Social Media Marketing Industry Report.
For those who are just starting the challenge of their first social media battle, this will be a great help. Likewise, those who are experienced online marketers, this will also help you ………to create a superb social media marketing strategy.
Some of the highlights include:
- 92% of marketers say social media is important for their business (up from 86%)
- 58% of marketers say original written content is the most important form of content
- 68% of marketers plan on increasing their use of blogging
- 61% of marketers plan to increase Google+ activities in 2014
- 6% of marketers are podcasting and 21% plan to increase podcasting activity
- Facebook and LinkedIn are the two most important social networks for marketers
- 64% of marketers plan on increasing their use of LinkedIn
Let’s answer some of the handpicked questions from the Report.
What Are the Commonly-Used Social Media Platforms ?
Facebook, Twitter, LinkedIn, YouTube, blogging, Google+ and Pinterest were the top seven platforms used by marketers…..with Facebook leading the pack.
What Is the Most Important Social Platform for Marketers ?
More than half of marketers (54%) chose Facebook as their most important platform,
followed by LinkedIn (17%), Twitter (12%) and then blogging (8%).
How Do You Measure the ROI of Social Media ?
Only about one in three (37%) agreed they are able to measure their social activities. However, this was an improvement from 2013, where only 26% indicated they could
measure ROI.
How Will Marketers Change Their Future Social Media Activities ?
Marketers plan on increasing their use of the following activities.
Blogging (68%)
YouTube (67%)
Twitter (67%)
LinkedIn (64%)
Facebook (64%)
A significant 85% said they have no plans to utilize Snapchat. Sixty-eight percent have no plans to utilize geo-location.
The bottom line is to know and understand the reasons why marketers are using social media in their online marketing mix.
What Are the Benefits of Social Media Marketing ?
As seen in the graphic above, the top two benefits of social media marketing are increasing exposure and increasing traffic.
View the entire downloadable report at 2014 Social Media Marketing Industry Report
*Note: All images are from the 2014 Social Media Marketing Industry Report
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