by Feed 140 | Feb 27, 2016 | Social Media Marketing
In marketing, you can be too social. Or not social enough. Or social where it doesn’t count — the digital equivalent of showing up at the wrong party. How to know if this applies to you? Here, three signs that you need to fix your strategy and where you need to...
by Feed 140 | Feb 24, 2016 | Social Media Marketing
Remember your business objectives Before embarking on a social media marketing campaign, review your business plan. What are your objectives? Are they to grow a business, which prides itself on being a thought leader within its chosen industry? Perhaps you want to be...
by Feed 140 | Feb 23, 2016 | Content Marketing
It’s time for marketers to rely less on their gut instinct, when it comes to their content marketing strategies, and start relying on real data regarding customer conversations and needs. Here are some insights gleaned from this data-driven approach to content. Let...
by Feed 140 | Feb 20, 2016 | Social Media Marketing
Here are three techniques to employ in order to make your social media campaigns more effective and achieve your desired results. 1. Stay engaged Social media marketing is about more than just posting content that you find interesting or relevant. At its core, the...
by Feed 140 | Feb 18, 2016 | Content Marketing
The lack of financial resources doesn’t mean you can’t employ content marketing effectively. You don’t have to choose between breaking the bank and neglecting content marketing altogether. You can make prudent, judicious decisions to develop and deploy content in a...
