Let’s go beyond retweeting, +1, resharing & liking. These activities are good but you might be missing some bigger opportunities. This week on our starred tweets, we highlight some excellent ideas that you can add to your social media campaign.
Invisible Audience: Why Your #SocialMedia Posts Are More Popular Than You Think http://t.co/1cxBsTL5MD pic.twitter.com/g0a8jZLKQK
— Kevan Lee 👋 (@kevanlee) March 4, 2015
We’re often relying on the total engagements that our posts have helped create and the numbers that tools can generate. This tweet encourages us to go beyond all the numbers to see the bigger picture.
Your audience is 4x larger than you think
Posting to a social network site is like speaking to an audience from behind a curtain. The audience remains invisible to the user.While the invitation list is known, the final attendance is not.
– Dr. Michael Bernstein, Stanford
You’ve Built A Fan Base – BUT Your Reach Sucks – Now What? – http://t.co/NenVIYVvo6 pic.twitter.com/U4w1YU8yqV
— Ian Anderson Gray (@iagdotme) March 4, 2015
One’s fan base size is a great factor to measure in gauging your social media effort, but the audience size alone is not a guarantee that you’re doing well in your campaign. The challenge is how to compel them to click and interact with all your social media updates.
https://twitter.com/chrisabraham/status/573209084473810944
To help you reach a larger audience, try GaggleAMP. It is a platform designed to amplify the impact of corporate social media efforts