Content marketing can be a nightmare……and that is a fact. Considering the things one has to do just to get results (but still not getting what was the desired result), it does raise questions as to what marketing teams might be doing wrong. Still, one has to admit that generating quality content for a targeted audience is essential for any successful marketing effort. Whether it’s for social media or search engine optimization purposes, marketers still have to create the proper content. Now, for all who lack motivation, here are some tweets worth remembering that could help those who need it get a little inspiration. Who knows, this might just be the kick for which someone is looking .
Going to War Taught Me Life's Most Valuable Lesson – "Embrace the Suck" via @LinkedIn http://t.co/HzQMOk2GNa
— C̷͈̳̫͗͊̾had P̸̜͇̱̗̻̝̙͆͑͑͝͝ollitt (@ChadPollitt) November 6, 2014
All is fair in marketing and war. No matter how bad things are, marketers still have to face their challenges head-on. This is the secret to being effective in marketing. And when it comes to content, it does not mean that not having a positive response on the first few articles is a sign that one should give up. Rather, this should be an opportunity for all of us to embrace the task of keeping up with our work.
"Content marketing and first dates boil down to the same thing, communication." @kapost via @redfoxstrategy
— DJ Francis (@MarketerBlog) October 28, 2014
Affection and commerce both require effective communication to in order to work. No matter what problems you have to face or the challenges that are thrown our way, we should be able to communicate our thoughts well. Too often, many of the problems faced by companies in their marketing campaigns come from poor communication. It’s also the same problem that marketers encounter when trying to create useful content. When the details are not addressed properly, confusion and problems are sure to arise. It does sound similar to a first date, right ?
When gathering data, make friends in IT, finance and compliance. Have patience and be responsible: use data for good @mschwabel #hcic14
— Ahava Leibtag (@ahaval) November 4, 2014
For data to provide us with the clearest picture as to what is going in, it must be based on several sources. Without good data, we would only end up with a few problems which will give one a headache come content creation time. That is why we all have to gain the cooperation of all available data sources for our businesses. Only then will we be able to come up with anything useful for our marketing plans.