Is your social media initiative providing the best possible results for your business? There are a number of ways that your business may be incorporating social media into your marketing strategy, but the actual returns can turn out to be another story entirely. Because the goal of any business should be the conversion of potential clients into actual clients, engaging them with social media can increase brand awareness and provide some of the best returns. But what does this actually mean, and what strategy is truly the right fit for your company and industry? Source
ROI in Social Media
BeverageTradeNetwork.com outlines social media strategies for beverage brands that have proven to be successful for increasing sales and optimizing your ROI.
Each Social Networking site can be used in unique ways to enhance consumer interaction with your brand. Understand what strategies work on one and the other and utilizing them properly is the key to success.
Key takeaways from this post.
1. Use Networking sites like Facebook, Twitter and Linkedin to connect with consumers and industry peers. Be sure to keep on top of your correspondence and to post new and engaging material regularly. Use photos, articles, questions and news bits to keep your followers informed.
2. Post appealing photos to picture based social media sites like Tumblr, Flickr, Pinterest, and Instagram to ignite the curiosity of millions of shutterbug networkers.
3. Use user based review sites like Four Square and TripAdvisor to increase public interest by encouraging your following to post their positive experiences.
4. Use Blogs to voice your opinions and knowledge of the industry and profession. By writing poignant blogs you can dramatically increase SEO and traffic of both your website and social media pages.
5. Upload entertaining videos to Youtube and Vimeo and showcase your product to the world.
Consistently using Social Media is the Key to Success.
Since the introduction of Social Media into the world of business, companies from all industries have picked apart every social platform available with the intention of finding ways of increasing sales through new and unconventional marketing strategies. Keep your brand’s social media pages active and follow the changing trends in the beverage industry to keep your brand relevant in today’s market.
Social media ROI is not a myth – it is a real, measurable entity. Analytics software is a good place to start. – smartceo.com
As you attempt to quantify your social media activities, remember that the return on your investment may be further down the road and only evident if you commit to the social media ride. Wikihow explained the social media ROI formula – smartceo.com
Why Measure Your ROI?
ROI is proof that your marketing efforts are working. Clients and supervisors need toknow if you’re successful… and you do too! via @smexaminer
By considering social media a way to support sales rather than a direct channel for sales, you can expect a considerable ROI well within – or above – industry standard.
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