News on Social Marketing, according to Optimize: A keyword glossary template and an editorial plan template are the two important workhorses in the optimize toolkit that are necessary for effective online marketing.
Basic management of keywords help manage the mapping of keywords to content so content assets don’t get too keyword heavy or light in any particular area. It also keeps content marketing efforts on track with topics and keywords that matter to customers.
After organizing the researched keywords that customers are searching for into the glossary template, the next step is to make an editorial plan. Staying on topic and being consistent with content creation ca be accomplished by managing content creation schedules. This template considers everything from topic to keywords to customer segment to position in the buying cycle for every blog post, article or video. For DIY marketers, these basic spreadsheets can be really helpful. You will also find that Optimize is even more useful.
By signing up for to the mailing list in the upper right of the page, you can get a notification when updates are made as we will be updating these templates and adding more as we go.
Read more at Download: Optimize Templates for Keyword Glossary & Editorial Plan
News on Facebook Marketing, according to Facebook Studio: Showing someone the most relevant information from the things they are connected to on Facebook is the main goal of News Feed. We think about Page content similarly to how we think about content from friends as we want to show people the things that are most meaningful to them from their connections.
By serving up information that is most meaningful to them, Facebook’s news feed makes the most of the time a person spends on Facebook. Basing on what that person interacts with the most and how frequently the person visits Facebook, News Feed ranks information from people, apps, and Pages. That way, they see a customized “home page” that’s tailored to the things that are most relevant to them each time they log in.
To help promote their business far and wide, Facebook offers ads to businesses to help them increase the likelihood that people will see their message in their news feed when they log in. Tools like promoted posts are simple ways to turn those important Page posts into ads.
It is important that signals from people in news feed are constantly monitored as the level of engagement with a message or ad is an important signal as to whether the message should be shown in more people’s news feeds. To ensure that news feed stories continue to be as engaging as possible, we are making adjustments to the ranking system of news feed from time to time. However, while we make changes to news feed occasionally, the fundamental way it works has not changed.
Because the cost of showing an ad differs by country, Pages will be able get some international responses and campaigns for ads like promoted posts are set up so that they can receive the most engagement possible.
Read more at News Feed, Engagement, and Promoted Posts: How They Work
News on Facebook Marketing, according to Facebook: Using social technology that helps develop the success of a business, Facebook believe businesses will be better in a more connected world. This is because Facebook is connected with over 800M people and their friends to the things they care about.
Focusing on publishing content to your Page that people will want to engage with and share with their friends will help to get your fans to talk about your content with their friends. To know which posts resonated with your audience and generated the most engagement, Page Insights should regularly be visited.
Because not all of your fans will be able to see your Post Page in their News Feed, no matter how engaging they are, it is very important that a Page Post Ad is created. Page Post Ad helps Pages reach 3 to 5 times more fans with their Page posts on a single day. Your Page Post Ad also expands to show what people are saying about your brand alongside your brand’s message with the new expanded Premium Ad.
A few best practices that you should keep in mind is to keep your posts short whenever possible as posts between 100 and 250 characters see about 60% more likes, comments and shares than posts greater than 250 characters. To make your message stand out, use photos and videos. You should post regularly to keep fans engage with your content.
Ask for your fans opinions by having a conversation with them. Ask questions using our Questions product; ask them to finish your sentence by posting “fill in the blank” posts; give your fans access to exclusive information to make the feel special; reward your fans with deals and perks; give audience current news, events and holidays and localize your posts if they’re only relevant to a specific audience.
Read more at Engaging your audience by publishing to your Page
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