News on YouTube Marketing, according to YouTube: Content ID has been helpful to large media companies as well as up-and-coming creators in managing their content on YouTube. Over 500,000 hours of reference files are provided by 3,000 content owners to the system. With Content ID’s regular updates being rolled out for the past 5 years, it highlighted three specific efforts for its improvement.
A New Appeals Process
This provides eligible users a new choice when dealing with a rejected dispute. To file an appeal, a content owner has two options: release the claim or file a formal DMCA notification.
Smarter Detection of Unintentional Claims
With over ten million reference files being uploaded to the Content ID system, mistakes are likely to occur. This was dealt by improving the algorithms to identify potentially invalid claims. These claims that affect user videos are to be manually reviewed by the content owner to prevent occurrence of disputes.
Smarter claim detection helps lessen unintentional mistakes. In an intentional misuse, action is taken, as well as terminating Content ID access.
Improved Matching Quality
Since matching technology helps identify partners’ content among all the videos on YouTube, significant improvement was made to make the matching more precise through better algorithms and a more comprehensive reference library.
Protecting the rights of both content owners and providing users control over their original content and make money from it are significant steps to keep YouTube a vibrant place.
Read more at Improving Content ID
News on Facebook Marketing, according to Facebook Developers: Comments Box, a social plugin enables user to comment on your site with moderation tools and distribution as its features.
Social Relevance: Social signals are used by Comments Box to come up with the highest quality comments for each user. Comments are structured for users to view the most relevant comments from friends, friends of friends, and the most liked or active discussion threads, while comments marked as spam are hidden from view.
Distribution: Friends liking your Page can easily share comments on Facebook. As user leaves the “Post to Facebook” box checked when she posts a comment, a story can be viewed on her friends’ News Feed suggesting she’s commented on your website, which will also link back to your site.
On Facebook, friends liking the Page have the chance to join the conversation by liking or replying to the comment directly in the News Feed or in the Comments Box on your site.
With the detection of a mobile device user agent, mobile version will automatically appear. by Setting the mobile parameter to false can turn this behavior off. Mobile version has a fluid width of 100% allowing resizing well in portrait/landscape switching situations. Through a container element, controlling the width can be done.
Read more at Comments
News on Twitter Marketing, according to Twitter: a 400 million daily Tweets take place all over the world. A unique opportunity to listen and engage in various topics and conversations can be experience by consumers and brands on Twitter. Marketers connecting with users via Twitter’s Promoted Products focus on brands measure and understand the value of those campaigns. Twitter and Nielsen’s partnership brought about the brand impact measurement for Twitter, the newest tool for advertising partners.
Similar to Promoted Tweet, brand surveys appear to user’s timeline on either mobile devices or desktop. TwitterSurveys may tweet users for an invitation to fill out a survey directly within the Tweet itself. Building on Twitter’s mobile heritage, brands are given capability to deliver and measure mobile impact and traditional desktop campaigns through these surveys.
This is an experience where brands are given better insights in determining purchase intent, overall awareness, and other advertising metrics and analytics leading to bigger engagement on Twitter.
Read more at Survey says…Nielsen brand impact on Twitter
Other Social Marketing Articles of Interest