News on Linkedin Marketing, according to Linkedin Marketing Solutions: since most advertisers need a text ad that could fit with what they have to say, the global roll-out of video ads on our self-serve platform, LinkedIn Ads is now being announced. Having a complex B2B service to promote or an inspiring brand message, video ads are helpful methods to educate, persuade, and inspire LinkedIn’s 175M members.
Presently, video ads are available through the LinkedIn Ads self-serve interface, the targeted advertising platform that allows large and small advertisers place text and image ads across the LinkedIn site. LinkedIn Ads helps you control your costs, pay per view or click, and discontinue your campaign at any time. LinkedIn self-serve video ads and YouTube work effortlessly together to be able instantly leverage your brand’s existing YouTube presence and promote same videos on LinkedIn. And continue to grow and capture the same YouTube stats you’re used to.
Video ads will appear in standard 300×250 ad units across the LinkedIn site and will compete for impressions just like the traditional text and image ad formats. As a LinkedIn member is engaged and clicks your video ad, the video will take over the entire 300×250 ad unit and play a 30 second video. Following completion of the video, users are still allowed to click through to your landing page or visit your website, similar to current ads.
Read more at Video Comes to Self-serve LinkedIn Ads Platform
News on Pinterest Marketing, according to Pinterest Blog: currently, website verification is being launched. This is a new feature allowing you to verify that you own the website on your Pinterest profile.
To verify your website, visit your Settings page and click on the Verify Website button. At present, we only support top-level domains, such as happymundane.com. Supporting more options in the future is being worked at. We welcome any suggestions on alternative verification options; please feel free to visit this form.
After verification of your website, a checkmark appears next to your domain in search results where it can be viewed. The full website URL and checkmark on your profile can also be seen.
Expect these features to be rolled out on the web this week, but verify website option in your settings won’t be available instantly.
Your profile is a great place for you to express who you are on Pinterest. We appreciate all your feedbacks and we’ll continue to provide you with features to make Pinterest more useful.
Read more at Verifying Your Website
News on YouTube Marketing, according to Creators: Annotations, a programming tool that helps you drive longer watch times. Now, here’s another tool in your arsenal, InVideo Programming, a new tool that allows you to feature a video across your entire video library, aids in promoting your latest video and promotes your channel branding. With alterations on your branding, you can replace it with a single update. InVideo Programming travels with your videos wherever Video Annotations are available.
An excellent creator can get started with InVideo Programming by accessing the tool in your Channel Settings. Go ahead and try the following types of InVideo Programming:
Launch a new show/series: Use “Feature a video” to showcase a new video to drive some initial traction.
Showcase an old video: Feature one of your favorite videos from your channel to drive some new viewership to that older video.
Reinforce channel branding: Use “Feature your channel” to promote your logo across your library and make it easier for viewers to visit your channel page and subscribe.
In the next few weeks, reporting will be launched to give you the capacity to track the performance of your InVideo Programming, and we’ll make UI enhancements to help you give your viewers more contexts behind your promotion.
Read more at Keep your audience engaged with InVideo Programming
Other Social Marketing Articles of Interest
Twitter looks to introduce Facebook-style ‘Like’ option
Twitter marketing: what results should you expect? [Infographic]