The top content marketers among us is the subject in this week’s Twitter Wednesday. It has been said time and time again that content is king. No matter what pundits say, or what the numbers are telling you, people always value websites that have good content to show. It may not be in the form that you originally thought it would be, but as long as it provides timely, fun, and informative tidbits to the audience, then it is considered to be content.
With that knowledge, the challenge here is for us to create the right kind of content for our audience. In our Twitter Wednesday piece, let us take a look at some social media personalities and their take on the kind of content that we are creating:
10 Ways To Create Contagious Content for Your #SocialMedia #Marketing http://t.co/8cp8WPBSuv #SMM #Contentmarketing
— Jeff Bullas (@jeffbullas) October 26, 2014
When it comes to content, it is not enough to just be informative. It should also be compelling enough for your audience to share it with others. This is the secret to many successful marketing campaigns and social media activities. Jeff Bullas’ article certainly gives us an interesting insight into how we can create captivating content for social media marketing. Try clicking the image above to read more about it.
Nobody reading your blog? 10 reasons to persist! http://t.co/WTqNJHFsDo
— Mark Schaefer (@markwschaefer) October 27, 2014
Seeing almost no one reading your content may give you the feeling that you should stop whatever you are doing and go sulk in a dark corner. But this is precisely the reason why you should keep going. Blogging is not an ‘instant’ medium to increase your presence in social media networks. Still, you should keep going. Marke Schaefer gives us some interesting points in support of perseverance.
Do You Embrace Infosnackers, Entice Lurkers & Live in Real Time? 7 Short [Videos] Explain… http://t.co/47k51wlhgl via @NickKellet
— John Paul Aguiar (@JohnAguiar) October 24, 2014
The main point about content is that it comes in many forms. Video is one one such format. While video content is one sure way to get the attention of people, how do we effectively manage this medium ? Whatever information we can capture can help us prepare better video content in the future. And the length – how do we make sure that the length of each video is optimized for maximum audience impact ? It sure raises a lot of questions……right ?
It any case, these are just some of the tweets that we should take a minute or two to read They really are worth your time.