Twitter has been among us for over 8 years now and never fails to provide feature updates that satisfy its users. It keeps on growing and growing with a soaring 288 million active users every month. Twitter is in third place to Facebook and Instagram with 1.39 billion and 300 million monthly active users respectively. Twitter remains in its position and will continue to grow. That’s the magic 140 characters that only Twitter provides.
The secret to be on top of your game is to keep on improving and provide top notch innovations that users will really love. That’s what Twitter is currently up to doing.
https://twitter.com/twitter/status/560072509211410432
You can now converse with a group, privately and capture, edit and share videos right from your Twitter app.
According to nytimes.com
The video and messaging features finally bring Twitter on par with Facebook, its much larger rival, which has offered group messaging and integrated video for some time. Perhaps more important for Twitter’s investors, the improvements show that the company, which was notorious for the creeping pace of its product improvements, is picking up the tempo under the new leadership installed by Dick Costolo, its chief executive, in a series of management shake-ups last year.
Twitter’s new video product could increase traffic and the amount of time that current users spend on the service, and better messaging could keep them from turning to pure messaging apps like WhatsApp and Snapchat to pass along the latest cool link or photo. (An expected new feature to lure new users, an instant feed of content to follow as soon as someone signs up, is due within weeks.)
Here’s more good news
Quoted from Marketing Land:
It’s official. Twitter and Google are once again partnered so that Google has full access to Twitter’s feed of tweets, commonly called the Twitter “firehose.”
Why does Google want Twitter’s tweets?
The goal of Google search is to have all the information someone might search for. Tweets are filled with great and often timely content. The tweets themselves should help Google’s search results be more relevant to its users. Data associated with the tweets might also help Google spot and better surface important content outside of Twitter.
It’s really rewarding to use Twitter. Right ? Keep more tweets coming and keep the engagement on fire ! The more that your content is shared and spread on Twitter, the greater its reach.