4 Reasons to Use Social Media to Promote a Business

The importance of social media marketing is no secret these days, with most business owners understanding it is an important factor to successful marketing. However, many don’t understand why. Social media marketing is often thought of as a popularity contest of sorts, in an effort to gain likes, fans and followers, but smart brand owners […]

4 Best Practices for Using Social Media to Increase Sales

Just a few years ago, a small business would be content to have a pretty website, a frictionless checkout experience and a solid handle on search-engine optimization and marketing. This worked because it matched with the way people shopped and bought. While they may have experienced discovery elsewhere, they always began a shopping journey with […]

Social Media Marketing Tips for Business Owners – 5 Ways to Generate More Leads

Clued-in business owners and marketing managers aren’t just using social media to boost brand awareness — they’re also leveraging these platforms in order to generate leads. By stirring up interest and encouraging users with a call-to-action, sites like LinkedIn, Facebook and Twitter can all be used as powerful marketing funnels to capture potential customers’ email […]

Effective Ideas on How to Improve Your Social Media Marketing Campaign

When your business was just starting out, you probably put a basic marketing plan in place. For most small businesses, this means setting up social media accounts, defining their ideal customer and working out ways to optimize your site for conversions. As the company grows, the marketing plan gets adapted and can deviate from schedule […]