by Feed 140 | Feb 24, 2016 | Social Media Marketing
Remember your business objectives Before embarking on a social media marketing campaign, review your business plan. What are your objectives? Are they to grow a business, which prides itself on being a thought leader within its chosen industry? Perhaps you want to be...
by Feed 140 | Feb 20, 2016 | Social Media Marketing
Here are three techniques to employ in order to make your social media campaigns more effective and achieve your desired results. 1. Stay engaged Social media marketing is about more than just posting content that you find interesting or relevant. At its core, the...
by Feed 140 | Feb 17, 2016 | Social Media Marketing
Despite much of the hype around social media “Buy” buttons and shoppable links, social channels such as Facebook, Twitter, Instagram and Pinterest continue to drive only a small portion of online retail sales. When it comes to driving sales, marketers have yet to...
by Feed 140 | Feb 16, 2016 | Social Media Marketing
The law of listening You have to go through the online content of your target audience and join discussions in order to learn about their interests. This will enable you to spark conversations and create content for adding value instead of adding clutter to their...
by Feed 140 | Feb 13, 2016 | Social Media Marketing
Here are a few slightly unconventional social media marketing tips that could work for you. 1) Thank your followers You can personalise your interactions by looking at their profile and complimenting/commenting on something they shared; or alternatively asking them...
by Feed 140 | Feb 9, 2016 | Social Media Marketing
Here are five ways that marketers can use social media to personalize their marketing. 1. Use big data to learn about all aspects of your audience’s lives Your audience shares intimate details about their lives on social media, and big data has become the best way to...
